From January 2025 we will be partnering with One Tribe and supporting their Positive Climate Action programmes that will help preserve trees in the rainforests of the UK (yes we do have them but its less than 1% of land) and globally. That means every beer we sell, whether its can, keg or cask, will have a positive impact on either people (those less fortunate facing homelessness) or planet.
We split our sustainability approach into three elements:
Partnering with the best:
We have no dedicated brewery so are able to reduce our baseline impact significantly by partnering with the best.
Our current small pack suppliers use renewable electricity and have installed solar voltaics that generate over half of their annual energy demand.
We ensure our brewing partners share our ethos in terms of sustainability. They operate a zero to landfill policy and all spent grain is collected by a local farmer.
They work with brewing industry carbon accounting firm Zevero to monitor scope 1,2 and 3 emissions. Reduction targets are produced in line with or better than the UK government Net Zero targets.
Getting good at the basics:
We minimise impact at every stage of production and distribution. These are the basics.
Packaging: We use aluminium cans (the lowest carbon impact of beer packaging)
As of Nov 24 production, all our labels will be made from a wood pulp by-product called Forest Film. Lets be honest, no one peels the label off their can before recycling so the PPP (plastic) contained within most labels just ends up in billions of tiny particles in landfill or polluting our sky’s if its incinerated. Neither of which are a good option. Forest Film will eliminate plastic from our supply chain altogether. We don’t know of any other beer brand using this technology at present so are proud to be championing this.
We use carbon neutral and FSC certified cardboard.
We use renewable electricity supplies for all our existing small pack production and where possible through the rest
Reimagining brewing:
Imagine a world where business doesn’t just do less harm, it actually does good. This is the aim of regenerative business practices.
It starts with the crops that we use. If grown along regenerative principles these can increase soil carbon, increase soil organic matter and improve the nutritional benefit (the bit that makes beer great) of the ingredients. We are committed to doing this where possible from 2025.
There is no roadmap here. We are covering new ground with this and working with the best suppliers and advisers we can find to understand what is and isn’t feasible but we are committed to doing this well and sharing what we find.